Swisstransplant commissioned BGKS Marketing Communications AG to develop a brochure which informs young people about the subject of organ donation. Milligan Design was responsible for the graphic implementation. An informative brochure was created with the title “We decide”. Schoolchildren worked on the concept and portrayed themselves with a self-timer.
Swisstransplant, the national foundation for organ donation and transplantation, works on behalf of the Federal Office of Public Health. Among other things, it is responsible for the allocation of organs to the recipients.