Jesse Ritch
CD cover, tour flyer, poster
On behalf of versus communications, I was allowed to take over the art direction for various advertising materials for the singer Jesse Ritch. The challenge in the design was to develop expressive symbols for the various terms (energy, spirit, positivity, courage, fighting, diligence, honesty, love and openness) and to integrate them into the design in an exciting way.
Jesse Ritch is a Swiss pop singer who became known for talent shows like “Das Supertalent” (entry into the quarter-finals) or “Deutschland sucht den Superstar” (3rd place). He toured Europe as a co-singer alongside DJ Bobo in 2014. His last album “Secret of Life” from 2017 reached number 34 in the charts.